Revenue Funnel
Visual contract only · no counts, no rates, no forecast
Channel ClickNo verified data
R0_CHANNEL_CLICK · An anonymous channel interaction. Not a person, not a lead.
A channel click is not a Qualified Lead
Submission ReceivedNo verified data
R1_SUBMISSION · A form or message received. Identity unverified.
A submission is not a Qualified Lead
Qualified LeadNo verified data
R2_QUALIFIED_LEAD · Passed the qualification rulebook and consent check.
A Qualified Lead is not a Viewing Request
Viewing RequestNo verified data
R3_VIEWING_REQUEST · Lead requested a viewing. Nothing is scheduled yet.
A Viewing Request is not a Confirmed Viewing
Confirmed ViewingNo verified data
R4_CONFIRMED_VIEWING · Both parties confirmed a slot against a verified property.
A Confirmed Viewing is not an Offer
OfferNo verified data
R5_OFFER · Written offer recorded against the property file.
An Offer is not recognised revenue
ClosedNo verified data
R6_CLOSED · Settled transaction. The only revenue-recognising stage.
bar widths are layout geometry · no counts · no conversion assumed
Stage definitions
seven distinct objects- R0_CHANNEL_CLICK· no revenue
- An anonymous channel interaction. Not a person, not a lead.
- R1_SUBMISSION· no revenue
- A form or message received. Identity unverified.
- R2_QUALIFIED_LEAD· no revenue
- Passed the qualification rulebook and consent check.
- R3_VIEWING_REQUEST· no revenue
- Lead requested a viewing. Nothing is scheduled yet.
- R4_CONFIRMED_VIEWING· no revenue
- Both parties confirmed a slot against a verified property.
- R5_OFFER· no revenue
- Written offer recorded against the property file.
- R6_CLOSED· recognises revenue
- Settled transaction. The only revenue-recognising stage.
Withheld measures
until QA sign-offCONVERSION RATE
No verified data
no instrument connected
STAGE COUNTS
No verified data
aggregates disabled by contract